Monday, October 14, 2013

Why Aren't Jefferson Co. Realtor's Using Twitter?

The real estate market is on its way back.  Homes are selling and more new homes are being built.  So why aren't the real estate professionals using these new social media technologies to gain more of the market share from their competitors?




If you want to be the best in your industry, don't settle for what everyone else is doing.  You have to take it to the next level.  That's why I can't figure out why the top Realtors in Jefferson County aren't using Twitter in their sales arsenal. This social media network is perfect for the real estate professional as well as other marketing businesses.  Here are my 5 reasons why your real estate business should be using Twitter.  I've included a bonus 6th reason to help drive home my point.


1. It's instantaneous - You can advertise within seconds of signing the home seller.  As the market heats up, home buyers will be looking for great homes to view before the signs go up.  Twitter allows your Followers to know when a special home is coming available before anyone else.

2. #Hashtags - Anyone that follows me knows how I love #Hashtags to delineate (#HillsboroMO).  This allows you to tell your Followers where the homes are (#Festus) and Followers can search their favorite #areas for homes.  #Hashtags can also be used for searchable special features like #pool #acreage #3bed3bath; you get the picture.

3. Photos & Links - A picture is worth more than 144 characters.  With Twitter, you can include a photo with the description in your Tweet.  You can also include a Link to your personal website or blog for your Bio and contact information.

4. Re-Tweets - You Tweet about a home new on the market to your Followers, everyone in your office Re-Tweets to their Followers, everyone in your company Re-Tweets to their Followers, folks that view your Tweets Re-Tweet to family & friends that might like this home.  The Law of Compound Advertising is working for you.

5. Twitter Drives Traffic to Your Blog or Website - Twitter is a great opportunity to bring more Followers to your sites allowing them to view additional listing as well as other information about you and your business.

Bonus Reason: Two-Way Communications - Twitter lets you have a conversation with a prospective buyer that may have questions or want to make an appointment to see the home.


Interested in leading your competition not following; give Blue Marlin Computer Services a call at 636 208-4683 and I'll show you how for very little money, social media can drive more business your way.





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