Feedback - The Helmsmen Of Any Business

Does your business listen to it's customers?

Sometimes it's hard to listen to our customers when we live in a small community.  We've known each other for awhile now, some of you grew up together, you go to church together and your children go to school together. A normal exchange happening between your customer coming in your door maybe very cordial, neighborly even; with a lot of "How's the family" and "Tell your mother I said hello". It's very difficult for someone you know that well to tell you your business is doing something wrong, that they had a bad experience or they don't like some aspect of your businesses service.  That is why it is very important to listen to each customer when they have something to say and when they don't, asked them if you can be doing something more to make their experience a better or easier one.  Today, more than ever we don't want to take our customer base for granted.  Hillsboro is growing, and more people are moving here (2800-something after the last census).  This means our businesses will be growing, and there will be more businesses competing for our limited customers.

It will all come down to your service, and to give the very best service you need good feedback from your customers.  If the owner of a business is the Captain, then feedback is the Helmsman. Feedback from your customers will tell you if your doing things right or not so right, if your not paying attention to something or over doing it and wasting precious money.  Feedback may also tell you if you need to tack left or right to get through hard times and when it's "Clear Sailing" and time for a little RnR.  I have been living in and around Hillsboro for over 12 years now, long enough to know which businesses I feel wanted in and will return often and which business need a little help with customer service.  I enjoy living in Hillsboro very much.  I love that it's a small town with that small town atmosphere.  I want folks to know me when I walk in their doors and know I want their business to succeed and be around for a long while.  So, listen to your customer's feedback and keep the ship sailing in the right direction - May your course be True and your Watchmen ever alert!